Article, West Elm, or CB2?
Article? West Elm?? CB2???
Find fantastic furniture for you…
TL;DR: Article, West Elm, and CB2 all offer an array of awesome items; you’ll likely buy some pieces from each. You shouldn’t have to pick just one, but you also shouldn’t have to duplicate all your searches across multiple sites: instead, search across all the stores’ selections at once with our multi-store search tool!
Not ready for simplicity & ease? Love impossible tradeoffs? Wanna keep shopping the old-fashioned way?
Read on for some info to help you decide which to pick (and brace yourself for some FOMO…)
West Elm, CB2, and Article are popular choices for modern furniture, each bringing something unique to the table. Here’s a quick breakdown to help you decide which one best suits your aesthetic, budget, and lifestyle.
Design Aesthetic
West Elm: Known for polished, versatile designs with a mix of contemporary, rustic, and vintage-inspired looks. West Elm’s style leans elegant, refined, and suitable for a variety of interiors.
CB2: Bold, trendy, and often edgy, CB2’s look is eclectic and includes Industrial and Mid-Century influences. Perfect for those looking to make a statement with artistic, eye-catching pieces.
Article: A master of minimalist style, Article focuses on Scandinavian and Mid-Century Modern designs with clean lines and natural materials. Great for those seeking a sleek, functional, and cozy vibe.
Price Range
West Elm: Offers a range from mid-priced to high-end, with flexibility across budgets. Occasional sales make it easier to snag statement pieces at lower prices.
CB2: Similar to West Elm in price, with some items leaning into the luxury end. CB2’s unique designs can be worth the investment for a signature piece.
Article: Typically more affordable than West Elm and CB2 due to its direct-to-consumer model, Article offers quality pieces without a hefty price tag.
Quality
West Elm: Known for solid craftsmanship, especially on higher-end pieces. Some budget-friendly items may vary in durability, but its investment pieces are built to last.
CB2: Quality is strong in CB2’s higher-end range, although some trendier pieces focus on style over longevity.
Article: Praised for using high-quality materials like leather and solid wood, Article offers reliable durability across its collection, making it a great value for money.
Shopping Experience
West Elm: Offers both online and in-store shopping, plus design services and flexible delivery. Great for customers who want to see and feel items before buying.
CB2: Combines online shopping with physical showrooms and design consultations, giving customers a chance to explore their products and create a cohesive look.
Article: An online-only experience with a streamlined process and strong customer service. Efficient delivery and a simple return policy make Article ideal for those who prefer a quick, no-fuss experience.
Target Audience
West Elm: Appeals to those seeking a stylish, cozy home with a mix of contemporary and vintage influences. Ideal for eco-conscious shoppers who appreciate elegance and versatility.
CB2: Perfect for urban, design-forward individuals looking for bold, artistic pieces that make a statement. CB2’s eclectic look is ideal for adventurous decorators.
Article: Suits young professionals or budget-conscious shoppers who prefer minimalist, high-quality furniture without a high price tag. Perfect for those who love simple, modern styles with a Scandinavian influence.
Sustainability
West Elm: A leader in sustainability, offering fair-trade and eco-friendly items, making it a top choice for environmentally-conscious buyers.
CB2: Some sustainable options, though sustainability isn’t its primary focus.
Article: While sustainability is present in some products, it’s not a significant part of Article’s branding.
In Summary:
Choose West Elm if you want versatile, polished designs with eco-friendly options and in-store shopping.
Go with CB2 if you’re after bold, statement-making furniture that blends modern and edgy styles.
Pick Article if you love minimalist, quality furniture at an affordable price and don’t mind shopping exclusively online.
Each brand brings something special to modern furniture, so the best choice depends on your style preferences, budget, and shopping experience!
